Converse
PDP Refresh
PROJECT OVERVIEW
Led the creative refresh for Converse.com as the art director, overseeing both concept development and execution. The goal was to establish a more cohesive and updated visual direction that better aligned with the Converse's evolving brand identity.
Developed a new creative approach, while ensuring consistency across digital touchpoints. The result was a refined and elevated visual presence that positioned the brand more effectively in a competitive online landscape.
PRODUCTION
Line Producer: Aran Kim, Hourt Tan, Tanisha Manasala
Photographers: Yudo Kurita & Simone Thompson
Digitechs: James Elliot Bailey & AJ Wilson
Lighting: Steph Holt & Brian Bee
Director of Photography: Scott Ray
AC: Blu Steele
DIT: Wilson Chung
Robot DP: Dan Chapman
Robot AC: Pedro Bringas
Stylist 1: Karolyn Pho
Styling Assistans: Mariam Noory & Rachel Thorson
Hair Artist: Darren Hau
Make Up Artist: Sophie Haig & Setsuko Tate
Prop Buyer: Josh Terris, formas
CONVERSE DIGITAL
Art Directors: Kristina Kaufmann & Connor Beebe
Director, Digital Content: Matthew Gould Lucht
PDP Catalog Manager: Anna Gossman
PDP Catalog Sr. Manager: Ashley Struth
