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Converse By You;
Manon Louart

OVERVIEW

Partnering with French animator/illustrator, Manon Lourart, we infused a commercial custom product line with personal storytelling.

We tasked Manon with creating animated content that conveyed the limitless creativity of customization through her iconic illustration style. She designed her own custom prebuilds and gave an exclusive interview into her creative process.

Converse By You x Made With Love - was the pilot
"co-creation" digital experience initiative. We developed this model to tell seasonal custom product lines in a more personalized and authentic way. 

PARTNER

Animator / Illustrator : Manon Louart 
https://manonlouart.com/
https://www.instagram.com/manonlouart/


 

CONVERSE DIGITAL

Art Director: Kristina Kaufmann
Art Director: Connor Beebe

Creative Producer: Yohan Yoon

Digital Strategy: Niki Willard
CBY Product: Dani Iund 

D-1-15-IGC-PWH-Custom-Valentines-Day-SP21_5x.jpg
D-PDP_SP21_CTA_Evergreen_Made_With_Love_Custom-_2x.jpg
D-SP21_NA-HP-1-15.jpg
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