Converse By You /
All Star Stories
PROJECT OVERVIEW
In partnership with our Converse All Stars program, Converse Digital collaborated with 3 unique up-and-coming Creatives across the US, to design their own unique pair of Chucks using the Converse By You builder.
Through visual and written storytelling their stories were told to inspire other Creatives / Chuck-Lovers to channel their personal style and customize their own one-of-a-kind pair of Chucks on Converse.com
Assets were used acroos the digital experience > social.
PRODUCTION
ALL STARS
Tyler Ransom : @tylerransom
Alexa Hernandez : @lexaceli
Mellow Domingo: @mellowdomingo
Art Director & Digital Strategy : Kristina Kaufmann
Creative Producer : Cherryl Hanson-Bull
Product Photography : Manolo Sandoval
Creative Director : Matthew Gould Lucht
Retouching: Jesse Caroll
Film Lab : Lumentation
HOW WE CAPTURED
Each All Star received their own Converse care package to self-capture their Custom Chucks using disposable cameras and instant film.
We threw some goodies in there too 🔥
“Designing my own unique pair means everything.”
“This is something my inner child would absolutely wear—one of one, just like me."
“it feels good to be able to showcase my personality in such an effortless way.”