McAlister's Deli TV Spot
and Social Content
Concepted and wrote the creative for a recent TV spot for McAlister's Deli. The concept reveals a long held secret about McAlister's famous sweet tea. The McAlister's brand strives to bring a friendly and warm aspect to their food, environment, and service, while also being true to their southern small town identity. Our main focus was to brainstorm ideas focused around bringing McAlister's brand character into their TV presence.
Designed and concepted various McAlister's social media posts for Facebook and Instagram, based on monthly themes, promotional and calendar events.
Role: Copywriter, Concepting