Converse By You / PRIDE
Agency / Enjoy The Weather
Art Director / Kristina Kaufmann
Producer / Julie Sullivan
Content Strategy / Niki Willard
To support Converse's annual Custom PRIDE initiative, the story was supported with render motion content to show a breathe of options available to customize; patches, laces, prints, colors, graphics, eyelets, etc.
Each custom prebuild was designed by a LGBTQIA+
Converse All Star collaborator.