SPRING 2021

Converse By You / Made With Love

Animation/Illustrator / Manon Louart

Art Director / Kristina Kaufmann

Art Director / Connor Beebe

Digital Designer / Kristina Kaufmann

Producer / Yohan Yoon 

Content Strategy / Niki Willard 

Partnering with French animator/illustrator, Manon Lourart, we infused a commercial custom product line with personal storytelling.

We tasked Manon with creating animated content that conveyed the
limitless creativity of customization through her iconic illustration style.
She designed her own custom prebuilds and gave an exclusive
interview into her creative process.

Converse By You x Made With Love - was the pilot "co-creation" digital experience initiative. We developed this model to tell seasonal custom product lines in a more personalized and authentic way. 

.COM GRIDWALLS

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PRODUCT DETAIL PAGE (PDP)

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HOMEPAGE TOUT

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