Converse By You / Made With Love
Animation/Illustrator / Manon Louart
Art Director / Kristina Kaufmann
Art Director / Connor Beebe
Digital Designer / Kristina Kaufmann
Producer / Yohan Yoon
Content Strategy / Niki Willard
Partnering with French animator/illustrator, Manon Lourart, we infused a commercial custom product line with personal storytelling.
We tasked Manon with creating animated content that conveyed the
limitless creativity of customization through her iconic illustration style.
She designed her own custom prebuilds and gave an exclusive
interview into her creative process.
Converse By You x Made With Love - was the pilot "co-creation" digital experience initiative. We developed this model to tell seasonal custom product lines in a more personalized and authentic way.